The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Digital & Online / Ecommerce
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants Category: Digital & Online / Ecommerce
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS Category: Digital & Online / Websites & Mobile
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Digital & Online / Social Media Post - Series
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Digital & Online / Social Media Post - Series
Don't drink and buy
Agency: DAVID / Miami + The Mill / Los Angeles
Client: Budweiser Category: Digital & Online / Social Media Post - Series
#Reask
Agency: MullenLowe SSP3 / Bogotá
Client: El tiempo Newspaper Category: Digital & Online / Social Media Post - Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Digital & Online / Social Media Post - Series
BOOK A TRIP
Agency: Dieste, Inc. / Dallas
Client: THE WILD DETECTIVES Category: Digital & Online / Ecommerce
Dream Number
Agency: Impact BBDO / Dubai
Client: Loto Libanais Category: Digital & Online / Ecommerce
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia Category: Digital & Online / Ecommerce
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: Digital & Online / Ecommerce
QR Whopper
Agency: DAVID / São Paulo
Client: Burger King Category: Digital & Online / Websites & Mobile
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Digital & Online / Websites & Mobile
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Digital & Online / Websites & Mobile
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Digital & Online / Websites & Mobile
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Digital & Online / Social Media Post - Single
Heinz on Film
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Digital & Online / Social Media Post - Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Digital & Online / Social Media Post - Single
PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES
Agency: Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam
Client: Pornhub Category: Digital & Online / Banners & Pop-ups
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Digital & Online / Banners & Pop-ups
Award:
2021 Direct Marketing Gold Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_017G
Award:
2021 Direct Marketing Silver Pencil
Agency:
BETC / Paris + General Pop / Paris + La-Bo / Paris
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_018S
Award:
2021 Direct Marketing Silver Pencil
Agency:
Wunderman Thompson / Thailand + Verve / Thailand
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_016S
Award:
2021 Direct Marketing Merit Award
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Digital & Online / Social Media Post - Series
Annual ID:
OS_DM21_084M
Award:
2021 Direct Marketing Merit Award
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Digital & Online / Social Media Post - Series
Annual ID:
OS_DM21_085M
Award:
2021 Direct Marketing Merit Award
Agency:
DAVID / Miami + The Mill / Los Angeles
Client:
Budweiser
Title:
Don't drink and buy
Category:
Digital & Online / Social Media Post - Series
Annual ID:
OS_DM21_086M
Award:
2021 Direct Marketing Merit Award
Agency:
MullenLowe SSP3 / Bogotá
Client:
El tiempo Newspaper
Title:
#Reask
Category:
Digital & Online / Social Media Post - Series
Annual ID:
OS_DM21_087M
Award:
2021 Direct Marketing Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Social Media Post - Series
Annual ID:
OS_DM21_088M
Award:
2021 Direct Marketing Merit Award
Agency:
Dieste, Inc. / Dallas
Client:
THE WILD DETECTIVES
Title:
BOOK A TRIP
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_074M
Award:
2021 Direct Marketing Merit Award
Agency:
Impact BBDO / Dubai
Client:
Loto Libanais
Title:
Dream Number
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_075M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client:
KFC Australia
Title:
Secret Menu
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_076M
Award:
2021 Direct Marketing Merit Award
Agency:
R/GA / New York
Client:
Merch Aid
Title:
Merch Aid
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_077M
Award:
2021 Direct Marketing Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_078M
Award:
2021 Direct Marketing Merit Award
Agency:
DAVID / São Paulo
Client:
Burger King
Title:
QR Whopper
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_069M
Award:
2021 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_070M
Award:
2021 Direct Marketing Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_071M
Award:
2021 Direct Marketing Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_072M
Award:
2021 Direct Marketing Merit Award
Agency:
VaynerMedia / New York
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_073M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Digital & Online / Social Media Post - Single
Annual ID:
OS_DM21_081M
Award:
2021 Direct Marketing Merit Award
Agency:
Rethink / Toronto + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
Digital & Online / Social Media Post - Single
Annual ID:
OS_DM21_082M
Award:
2021 Direct Marketing Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Social Media Post - Single
Annual ID:
OS_DM21_083M
Award:
2021 Direct Marketing Merit Award
Agency:
Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam
Client:
Pornhub
Title:
PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DM21_079M